Underdog To Hero: A New Collar That Celebrates The Rescue Dog
Sophie in her Project Blue Collar
There’s a new fashion statement for dogs I”m excited to tell you about! It’s fashion with conscience and purpose, and every dog can wear it to make a difference. Project Blue Collar – Support the Underdog is a rapidly growing movement of people and communities showing their support of and celebrating the rescue dog. Until now, there hasn’t been any way to identify rescue dogs and honor them for the potential they possess. Think the LiveStrong bracelet that spawned a worldwide movement bringing awareness to cancer fundraising. When a rescue dog wears the Project Blue Collar, we know he went from underdog to hero; when your dog wears one, she becomes an ambassador on behalf of orphaned dogs everywhere. How amazing is that?!
“I wanted to show the world the awesome dogs that are rescued and enable people—and dogs—to do so proudly,” explains Project Blue Collar co-founder, Carole Feeny. “The idea was to take the cause awareness wristband craze and transfer it to rescue dogs—after all, rescue dogs are better marketers of their cause than we are. And, so, Project Blue Collar was born. As we like to say, ‘Wristbands have gone to the dogs and Project Blue Collar came to the rescue.’
When you purchase a Project Blue Collar, you are doing more than honoring those who have been rescued. You are helping orphaned dogs still waiting for their forever families. With each collar sold, Project Blue Collar donates one to a shelter which it can then sell and keep 100% of the profits. And through its Rescue Partner Network revenue sharing program, participating shelters have an opportunity to earn between 10 and 20 percent of sales of merchandise sold online and 40 percent of merchandise sold directly to pet lovers.
That’s why we were so excited when our Project Blue Collar arrived in today’s mail! Sophie is honored to be the newest Project Blue Collar Ambassador and is wearing hers with pride.
“Project Blue Collar embraces the power of storytelling, the deep connection you have with your rescue dogs, how you found each other, and the love and joy you’ve brought to each other,” Feeny describes. “Every time you see a Support the Underdog Blue Collar, you’ll know it’s a rescue dog—an underdog, who became a hero. It gives dogs a voice to tell the world, ‘Hey, look at me now!'”
To purchase, go to: http://www.projectbluecollar.com
Follow Project Blue Collar on Facebook: https://www.facebook.com/projectbluecollar
Follow them on Twitter: https://twitter.com/ProjBlueCollar
Until next time…
Carole Feeny & her dogs
