NEW in the Boutique: Timeless Style and the Best Travel Clothing & ActiveWear for You! A Giveaway!
Clothes that look beautiful, are lightweight and washable. They don’t wrinkle and are perfect for travel and being active. Think jet set style brought to sportswear. Wouldn’t you want to know where to get that? I have to thank my friend, Aileen, for turning me on to Anatomie. We’re both pretty active and like to be comfortable, but still look great. She has a gorgeous, massive black Lab, Finn, and I have our four pups, so we’re both running around…a lot! Can you relate? When I visited the Anatomie showroom, that was it for me. I fell in love with their timeless pieces and how easy they are to care for. And, Anatomie has the best travel clothing! Read on; there’s a giveaway, dog moms!
Anatomie was founded by Katalin (Kate) Posztos and Shawn Boyer. They’re animal lovers, too, and we bonded over that, as well as our love of fashion. They have a big, beautiful American Bulldog/Boxer/Pitbull mix named George, who is like the company mascot, lumbering around the office and finding his way into meetings and photo shoots. Theirs is an interesting, international story.
The Laura Jacket
The history of the brand…
Anatomie was created as a collection of trend-setting sportswear and active lifestyle apparel, designed to transition from work out to work day, dependant on the destination of the woman who wears it.
Nearly a decade in the making, it really began when Posztos traveled from her native Hungary to the southern French town of Montpellier to earn her MBA in International Trade. While there, the former gymnast landed a job as a fitness instructor to finance her degree. She started training a group of teenage girls for the French aerobic championships, a highly coveted title they held for three years straight. For competitions, Posztos outfitted her young gymnasts in attire she had initially designed to wear herself. It didn’t take long for the self-taught designer to discover the potential of her creations.
From there, Posztos traveled to the Antilles, St Barths to continue her work as a fitness instructor, where several elite beach resorts encouraged her to develop their private label collections. She and Shawn met in Miami, where he was designing fashion apparel for hard to fit athletic men. They have since co-designed sportswear for Elite Models, Cigarette Boats, Lamborghini and Nikki Beach clubs, among others.
Fast forward to today. Posztos is now based in Miami as the head (and heart and soul) behind her brainchild, Anatomie, where she has a handle in everything from designing and selling to production and even fabric selection. Hardly a solo act, this European dynamo now relies heavily on an extremely talented team of international designers, led by her partner in business and love, now husband Shawn Boyer. They’ve recently added a new member to the family, adorable daughter, Charlee. “Miami is a real inspiration for the new jet setter Anatomie collections, that carry a unique, international flavor to them,” she described.
Shawn, Kate and Charlee
George & little sis, Charlee
Why is Anatomie the best travel clothing?
What can you expect when you choose Anatomie? French & Italian high performance fabrics that are durable enough to meet the demands of extreme sports and have moisture management properties, UV protection and are ultra lightweight and windproof. They don’t wrinkle, even when you roll them up and stuff them into your suitcase. You can throw them in the machine. You don’t need to iron. Performance meets style. I love it!
Apparently, I’m not alone. Anatomie has been nominated for the prestigious Global Sport Style Award, an honor judged by international journalists from publications including Glamour, Sportswear International and GQ.
I loved the classic lines of Anatomie styles, and how they added detailing to make them so chic. So, of course, I had to buy some! Never take me window shopping; I’m the worst! If I fall in love with something and I can get it, I usually do. I’ve been wearing my Anatomie pieces since last fall. I mix and match them and I’ve traveled with them.
The Dalila top
So, I’m excited to be featuring pieces from the Spring/Summer ’16 collection in the Bark & Swagger Boutique. Separates like the Magret tee, with its cool zipper detailing; the Laura jacket, with its edgy, perforated body; the very stylish Sachi tunic, and the Gabriella flattering skinny pant, among others.
The Gabriella Pant
And, Kate and Shawn have been generous in offering one very lucky Bark & Swagger follower an Anatomie piece of their own! Read on for details!
The Giveaway!
I love and wear tee’s all Spring and Summer, and if a tee can go from day to evening, all the better. The Magret is such a tee shirt. With its soft, wrinkle-free fabric and stylish zipper detailing, you can dress it up or down. Black is always in style and one Bark & Swagger follower will win a black Magret tee from Anatomie!
The giveaway will run from Sunday, May 1 at 8pm EST and end Saturday, May 7th at 11:59pm EST.
To enter:
- You must be 18 years of age or older and reside in the U.S.
- Subscribe to the Bark & Swagger email list and receive all the fresh, stylish news first!
- Like Bark & Swagger on Facebook
- Like Anatomie on Facebook
- Follow Bark & Swagger on Instagram
- Follow Anatomie on Instagram
That’s it! A great introduction to a beautiful brand and, perhaps, the start of your own Anatomie wardrobe. Good luck!
What’s your style? Do you love classic chic meets trend-setting design?
