how to find a good breeder? learn to ask for this seal of approval.


We choose adoption. But, what if you’re wondering how to find a good dog breeder? After reading Kim Kavin’s great book, The Dog Merchants, I realized the most important thing when you want to add a dog to your family, is that wherever he or she comes from, it’s a responsible place where your new dog or puppy was treated well, is happy and healthy. So, I was very interested to learn more about a new program called Canine Care Certified, created after three years of research at the Purdue University’s Center for Animal Welfare Science. What is it and how can it help us? Read on to find out!

The Canine Care Certified program is a national, voluntary program that sets rigorous standards for professional breeders. The program was peer-reviewed by animal scientists and canine welfare experts from major academic institutions to corroborate credibility and the most up-to-date scientific knowledge about dogs, how their brains work and what makes them healthy and happy.

There are five pillars of care addressed in this program, and what is allowable under each is as follows:

  • Physical health: Only veterinarians may perform any necessary surgeries. Breeders must also work with their vets to develop comprehensive physical health plans for preventative care and treatment of dogs. Genetic testing and health screening are required.
  • Environment: Enriched, high-quality spaces must be provided by breeders with access to the outdoors and multiple flooring surfaces.
  • Behavioral health: Caretakers must have a behavioral wellness plan to promote behaviorally sound dogs and puppies, and to address any behavior problems, as well as provide exercise, psychological enrichment and socialization for adult dogs and puppies.
  • Breeding life and retirement: Breeders must follow established limits for retirement and rehoming. Adult dogs at retirement must be spayed or neutered and then retired in place or rehomed.
  • Caretaker expectations: Breeders must participate in relevant continuing education topics such as dog care, genetics, health and welfare; must use low-stress handling procedures; be transparent with stakeholders; compliant with best practices as outlined in the standards; and willing to participate in third-party audits of their kennels.

No other program of its kind exists; only basic physical needs and genetic health were previously addressed.

The Experts Speak


how to find a good dog breeder? learn to ask for this seal of approval.

Dr. Candace Croney
Photo courtesy of Purdue University’s Center for Animal Welfare Science


how to find a good dog breeder? learn to ask for this seal of approval.

Doug Poindexter
Photo courtesy of WPA


how to find a good dog breeder? learn to ask for this seal of approval.

Traci Shreyer
Photo courtesy of Purdue University’s Center for Animal Welfare Science


I met with three key people in the creation and execution of the Canine Care Certified program. Doug Poindexter, President of the World Pet Association (WPA), the brand that is behind the wildly successful industry convention, SuperZoo, and whose company funded this research; Dr. Candace Croney, Ph.D., Director of the Purdue University’s Center for Animal Welfare Science, who led the research and created the standards above; and Traci Shreyer, Applied Animal Behaviorist, Animal Behavior Counseling Services, who works one on one with the breeders participating in this program. All of them are at the top of their game, and all of them had an instrumental hand in creating something to make life a whole lot better for dogs. Let’s break it down.

Why the need?


how to find a good dog breeder? learn to ask for this seal of approval.

Photo courtesy of Purdue University’s Center for Animal Welfare Science


Whomever chooses to buy a dog from a breeder needs a trusted source to refer to, so they choose their breeder wisely, knowing that adult dog or puppy they’re bringing home won’t turn up genetic defects and illnesses, and emotional fall out from abuse, poor socialization and a lack of stimulation. “We’ve had a lot of conversations nationally, legislation put forth and fear created about not knowing where a dog comes from,” Dr. Croney explained.  “This isn’t good for the public to have this fear and not know, for the responsible breeders, because they’re getting lumped in with the ones that don’t care about the dogs, or for the dogs, themselves. The dogs have told us the story; this helps them.”

Interestingly enough, it was the good breeders who helped to spearhead this program. “The breeders came to us, saying they wanted to raise their standards but they needed help,” Doug Poindexter revealed. “After talking with them and with Purdue University, we felt this was a worthy project, albeit with a huge price tag on it. And, we said, we’re in. I’m so proud to be working with a Board of Directors who are truly interested in making things better for the animals.” WPA are committed to this project, to the tune of hundreds of thousands of dollars, through 2017.

What types of breeder challenges this program is addressing


how to find a good dog breeder? learn to ask for this seal of approval.

Photo courtesy of Purdue University’s Center for Animal Welfare Science


What are the types of challenges faced by some of the breeders who reached out? Dr. Croney and Traci Shreyer visited large and small facilities. The large ones had hundreds of dogs. Some had incessant barking issues, so bad it was hard for workers to spend any time in the kennels. Others had fearful or aggressive dogs. The first step when Shreyer begins working with a breeder is to talk with them. “I think the most important piece is to create a relationship with the breeders,” she shared. “I can’t help them if I don’t know what their problems or challenges are. So, I talk to them.”

As part of that conversation, together they outline some measurable outcomes. “We need to see, is it different? How are your dogs doing with a stranger?” Shreyer demonstrated.  “We can also measure levels of barking, levels of stress indicators. One of the breeders’ favorite parts is the walk through, because they can show us how the program has made a difference.”

But, not every breeder is the same or is every facility the same. “I think it was a wise choice when Dr. Croney wrote these standards, that they’re not so prescriptive,” Traci explained.  Allowing the breeders to have feedback and to talk about suggestions of what could work for them is valuable.”

How long is the training process with the breeder? “When a breeder gets involved, it’s a collaboration from start to finish,” Dr. Croney stressed.  “We’re committed to giving them the support and resources they need. With some, we’ve been working with them for over 2 1/2 years. Some are so comfortable, they’ll call me on my personal cell at all hours with questions because I’ve told them they can do that. We’re with them for the long haul.”

Separating the good from the bad


Canine Care Certified-dalmation breeder


Can a breeder fake the work? “One of the beautiful pieces of the behavior metrics is they can not be faked, Shreyer expressed. “With regard to gentle, consistent handling of your animals, with regard to enrichment, with regard to socialization…if you’re only doing those things on paper, when I arrive, the dogs will tell us what is the case. They won’t show behavior that is consistent with that. The behavior piece has been missing from regulations in the past, and it can’t be faked.”

It’s critical to get as many breeders on board as possible. This is how we separate the good from the not so good or downright awful.  “We made sure this program worked for the dogs with breeders who had lots of dogs and only a few dogs. So, there’s no excuse,” Dr. Croney emphasized. ” And the outcomes are showing dogs that are healthier, happier…good outcomes. We’re hoping when breeders see their peers participating, they’ll want to join the program.” And for us, we can ask a breeder if the are Canine Care Certified.

I asked about the periodic audits that are part of the standards. Will they be a surprise or anticipated? “The first audit will be announced because there’s paperwork involved,  but the subsequent spot checks will be unannounced,” Poindexter said. And, the hiring of those auditors is by a completely independent, outside contractor. “We have nothing to do with the research and standards nor the auditing,” Doug emphasizes. “And, Purdue hires an outside company to do even the hiring of the auditors.”

The science behind a dogs’ emotional world is in


how to find a good dog breeder? learn to ask for this seal of approval.

Photo courtesy of Purdue University’s Center for Animal Welfare Science


We now know so much more about the emotional landscape of dogs. I mentioned the MRI studies done on dogs a couple of years ago, and whether it was a motivating factor in creating this program. “I think the research done with dog MRI’s about what areas of their brains light up to certain stimuli, both positive and negative, is really important to keep in mind,” Dr. Croney agreed.  “It wasn’t necessarily the motivating factor, there are dog breeders who came to me, who said ‘We want to do better, we just don’t know how to do it, will you help us?’  The important thing we got to communicate to them, along the way, is good health is not enough. These dogs are sentient beings, they have feelings. We know they have emotional states, we know they are constantly learning. Why wouldn’t we incorporate that science and put it into our program?”

What happens now?

This program is brand new and was just announced in a press conference at SuperZoo. Now, the PR and marketing machine behind Canine Care Certified spreads the word about this great program far and wide and we, now knowing about it, ask for it. If a breeder isn’t willing to be Canine Care Certified, what do they have to hide? Why would we want to purchase a dog from them and still have these unanswered questions about what life was really like for them prior to us coming along?

We don’t want the good breeders painted with the same brush of contempt as the bad ones, and this is one way to draw a distinctive line in the sand between them. “We feel that American consumers should have a choice. For some people, adoption is absolutely the right choice and, by all means, save an animal and adopt; I think that’s terrific,” Doug Poindexter said. “For others, for whatever reasons, they may want to go to a breeder or to a pet store, and that’s fine. But the important thing is, wherever the dog comes from, that it’s had the proper start in life in a reputable, good place.

“Can we get rid of every bad breeder in the world? We can’t,” he goes on to say.  “Can we get rid of every bad pet store in the world? We can’t. But, what we can do is try to raise that standard and have something for people to look at and have confidence in. We just know this is right for the animals.”

What’s next in expanding this program? In The Dog Merchants, I learned about the different parts of the business of selling dogs that they can be exposed to, whether it’s the auction houses, the distributor, the breeder, rescue or pet store. Dr. Croney wants to make sure the Canine Care Certified program is applicable and used by all parts of the industry. But, one step at a time.

You have your work cut out for you, I told her after we talked about all of these facets of the business. “Indefinite job security is not what I was after, when I took this on,” she said with a chuckle. “My goal is to put myself out of business because we don’t need this anymore.”


how to find a good dog breeder? Learn to ask for this seal of approval.

Candace and her dog, Charley
Photo courtesy of Purdue University’s Center for Animal Welfare Science


Would you use Canine Care Certified to find a good breeder?

If you liked this, you might also like my two parter on Kim Kavin’s book, The Dog Merchants:

Part 1

Part 2








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Written by Jody Miller-Young

What does stylish mean to you? I’m passionate about animals, fashion, travel, home decor and rescue, and that’s what you’ll find here. After a recent move to Fort Lauderdale from NYC, we’re loving our new life in the sunshine. Welcome to my world! Grab your favorite beverage, curl up and stay awhile.